Id, Ego and Superego in Literature Essay

Within Joseph Conrad’s Heart of Darkness, Marlow asserts that â€Å"the mind of man is capable of anything–because everything is in it, all the past as well as all the future† (HOD 109.) As Marlow journeys deeper into the Congo he is forced to adapt to the jungle environment and in the process he begins to lose his understanding of societal rules and ideals. His â€Å"psychological self† is coerced into adapting to the rustic environment of the Congo hence disturbing the balance between his id, ego and superego. William Golding’s Lord of the Flies similarly deals with this deteriorating awareness of societal standards in foreign environments, but does so with a group of young boys on an uninhabited island. Throughout Joseph Conrad’s Heart of Darkness and William Golding’s Lord of the Flies Marlow, Kurtz and the boys clearly demonstrate the capacity of the human mind in reflection to the principles of Sigmund Freud according to his defi nition of the id, ego and superego. Read more: Jack quotes lord of the flies essay In Heart of Darkness, Marlow demonstrates the capability of the human mind as he makes his journey up the Congo River and adapts to the savage environment that surrounds him. While adapting to his environment, Marlow begins to disregard societal standards and hence his â€Å"psychological sense† is altered in that Marlow’s ego and super ego subside in his overall nature, resorting to the â€Å"pleasure principle† that we now call the id. Marlow’s id begins to cease control of his personality and his innate instinctive nature is released. It is this imbalance of his â€Å"psychological self† which acts as an instigator for the evil found in him and all men. When Marlow states that â€Å"Going up that river was like traveling back to the earliest beginnings of the world,† (HOD 105) he is trying to depict his journey up the river as a representation of his discovery of the innate wickedness present in all mankind. The disappearance of Marlowâ₠¬â„¢s super ego is imminent throughout his journey up the Congo. The presence of authority, society, and civilized people begin to fade just as his concepts of right and wrong are lost as he journeys further on and thus the innate wickedness of man emerges. Marlow’s savagery is the result of adaptation and the growing disproportion of his id to his ego and super ego. His disregarding of his ego and super ego can be seen when he says, â€Å"but if you try to shout I’ll smash your head with’†¦Ã¢â‚¬â„¢I will throttle you for good† (HOD 148.) This statement confirms that Marlow  is straying further from the ideals of society and shows that Marlow’s perceived self is making a transition from being civilized (superego) to becoming a savage (id.) When Marlow meets Kurtz, he finds a man that has totally thrown off the restraints of his own ego/superego and has deteriorated into the primitive state of the id. Therefore Kurtz serves as an excellent example of Marlow’s assertion in that he has forgotten society to such an extent that he does not even remember his life in Europe. Kurtz’s isolation in Africa as well as his unbelievable power over the natives corrupted him and drove him to condone unspeakable acts such as cannibalism and human sacrifice (destruction/Thanatos=pleasure for Kurtz.) In Heart of Darkness, Kurtz’s last words depict his terror and his realization of his final fate, â€Å"The horror! The horror!† (HOD 154) Kurtz realizes how far he has strayed from society, and finally admits to his evil acts in Africa. Hence, it was the imbalance of the characters â€Å"psychological selves† due to displacement from society (society gave them the sense of right and wrong) that caused the innate evil to reveal itself in the characters Marlow and Kurtz. The augmented id created a disproportion between the other counterparts of the â€Å"psychological self† and thus facilitated the intrinsically evil nature of all men including Marlow and Kurtz. In William Golding’s Lord of the Flies, the boys are reduced to an instinctive and almost animalistic state due to the lack of authority and society, as well as the need to adapt to a new primordial surrounding. The boys are stranded on an island by themselves and must adapt in order to assure their survival. When they first arrive the boys act in an orderly fashion, and begin the construction of a governmental system to parallel a functional society. This system is representative of the boy’s super egos. This system soon fails however, when the boys learn that they must revert to their animal instincts (id) in order to survive. This transition from being civilized to becoming savage is revealed in the book when the narrator states, â€Å"They bumped Piggy, who was burnt and yelled and danced. Immediately, Ralph and the crowd of boys were united and relieved by a storm of laughter† (LOTF 149.) This example simply depicts the great change that has occurred among t he boys in that they further hurt Piggy’s burn wound on the account of carelessness while playing a savage like game. The fact that  none of the children apologize for their acts further prove the transition of the boys from being civilized to becoming savage-like. The simple fact that a group of choirboys, who were exemplary individuals, could change into savages that kill one another further proves Marlow’s assertion that the mind is capable of anything. At the end of Lord of the Flies, the boys come to realize the transformation of their initial choirboy natures when they are confronted with authority in the form of a naval officer. The narrator states that â€Å"One of them came close to the officer and looked up. I’m†¦I’m; but there was no more to come† (LOTF 201.) Percival has changed so much throughout his time on the island that he cannot even recall his own name. On the whole, three characters can be linked with each of the three psychodynamic principles: Jack represents the id with his constant desire to hunt and kill (death drive,) Ralph represents the ego with his attempts to satisfy both sides of his own mind and others on a greater level while keeping in touch with reality, and Piggy represents the superego by acting as the conscience for the group, maintaining the very principles that the boys have lost. If one were to look at this novel as an analysis of the individuals one would perhaps miss out on the greater picture. By combining the characteristics and actions of all the characters you can really see the greater picture of what Freud describes in his theories. Both Joseph Conrad’s Heart of Darkness and William Golding’s Lord of the Flies contain characters that are changed from civilized beings, that are able to balance the urges of the id and constraints of the ego/superego, into savages. Within the novels the lack of authority and society as well as the presence of a primeval surrounding causes the innate evil within man to awaken. By removing societal pressures and surroundings, the instinctive id nature overpowers mans ego and super ego. This disturbance in equilibrium causes the innate evil found in all people to manifest itself. Freud’s conception of the human psyche illustrated that the majority of what we experience in our lives, the underlying emotions, beliefs, feelings, and impulses are not available to us at a conscious level. He believed that most of what drives us is buried in our unconscious. Like mentioned above, these choirboys and sophisticated Europeans never imagined that they would be  acting as they did when they reached their respective destinations. The immense unconscious id took over in many of the characters but when brought back into society returned to their previous balances. Books used William Golding’s Lord of the Flies, published in 1959 by Perigee Trade Joseph Conrad’s Heart of Darkness, published in 1997 by Mass Market Paperback

Ideal Democracy Essay

Outline A.) Introduction – Democracy Definition by Latin roots and suffixes a. Background- Articles about the common topic of Democracy and its different definitions. I. Dahl- Dahl’s view in political system. b. Thesis – Through observation from Dahl’s point of view, I will explain the meaning of the ideal democracy while considering how it began during the founding years of the United States and discuss the deficiencies from personal reflection. B.) 1st Topic – Dahl’s Ideal Democracy c. What is Dahl’s ideal democracy? II. Consisting of five standards, Dahl’s ideal democracy is â€Å"a designed set of rules and principles, a constitution, that will determine how the association’s decision are to be made. And your constitution must be in conformity with one elementary principle: that all the members are to be treated (under the constitution) as if they were equally qualified to participate in the process of making decisions about the policies the association will pursue.† In order to govern this association, all members are to be considered politically equal. III. Five Standards 1. Effective participation 2. Voting in equality 3. Gaining enlightened understanding. 4. Exercising final control over the agenda 5. Inclusion of adults d. Why is Dahl’s democracy significant? IV. There are 10 main benefits from practicing the ideal democracy. 6. Democracy helps to prevent government by cruel and vicious autocrats. 7. Democracy guarantees its citizens a number of fundamental rights that nondemocratic systems to not, and cannot, grant. 8. Democracy insures its citizens a broader range of personal freedom than any feasible alternative to it. 9. Democracy helps people to protect their own fundamental interests. 10. Only a democratic government can provide a maximum opportunity for persons to exercise their freedom of self-determination – that is, to live under laws of their own choosing. 11. Only a democratic government can provide a maximum opportunity for exercising moral responsibility. 12. Democracy fosters human development more fully than any feasible alternative. 13. Only a democratic government can foster a relatively high degree of political equality. 14. Modern representative democracies do not fight wars with one another. 15. Countries with democratic government tend to be more prosperous than countries with nondemocratic governments. e. Why Political Equality? V. Political equality is highly recommended under this observation for intrinsic equality and civic competence. C.) 2nd Topic – The Founding Years f. The Constitution g. The Articles of Confederation h. The Democracy in Both i. The comparison between the beginning democracy and the ideal democracy j. D.) 3rd Topic – My Reflection and the Deficiencies k. How Do I compare the US Democracy to Dahl’s Ideal Democracy? VI. After the founding up until the 1960’s civil rights movement l. Discuss the Democratic deficits m. Discuss improvements since the 1960’s n. Discuss the development including developing improvements and imperfections. E.) Conclusion o. Introduction From the definition of the Latin words, the root demo means people and the suffix -cracy means government or rule. When putting the two together to form the word democracy, by definition, the words means to have the people rule the government. This means that all of the people should have their opinion accepted about everything that affects their daily lives. Most people of the United States of America believe that we live in a democracy. To live in a democracy means to have the freedoms that are considered fundamental to human freedom and flourishing. According to an article on the ideal democracy, though democracy is widely considered to bet the most preferable form of government, this conviction alone is not enough to establish its supremacy as the ideal form of government often having flaws when actualized (Coffrin, 2012). Robert Dahl, often called â€Å"the Dean† of American political scientists, is one of America’s most prolific democracy professors and critics. One of his many contributions is his explication of the varieties of power which he defines as â€Å"A† getting â€Å"B† to do what â€Å"A† wants but preferring the more influence terms. In his book On Democracy, he provides his definition of the real â€Å"Ideal Democracy†. This democracy isn’t much like the democracy we practice today in America. Through observation from Dahl’s point of view, I will explain the meaning of the ideal democracy while considering how it began during the founding years of the United States and then discuss the deficiencies from personal reflection. Body There are a number of ways in which the term â€Å"democracy† is used. When looking upon the definition from the Merriam Webster dictionary, democracy has five separate meanings; two being â€Å"a government in which the supreme power is vested in the people and exercised by them directly or indirectly through a system of representation usually involving periodically held free elections† and â€Å"the principle and policies of the Democratic party in the US† (democracy, 2012). These definitions are describing the actuality of what democracy is however Dahl’s ideal is not mentioned in the dictionary. Dahl’s ideal democracy is only in his imagination. He believes that democracy is really â€Å"a designed set of rules and principles, a constitution, that will determine how the association’s decision are to be made†¦and that all the members are to be treated as if they were equally qualified to participate in the process of making decisions about the policies the association will pursue† (Dahl, 37). In order to govern this association, all members are to be considered politically equal in order to provide opportunities for effective participation, equality in voting, gaining enlightened understanding, exercising final control over the agenda, and inclusion of adults (38). According to Dahl’s outlook, the ideal democracy has at least 10 advantages. Democracy helps to prevent government by cruel and vicious autocrats, guarantees its citizens a number of fundamental rights that nondemocratic systems to not grant, it insures its citizens a broader range of personal freedom than any feasible alternative, it helps people to protect their own fundamental interests, is only a democratic government that can provide a maximum opportunity for persons to exercise their freedom of self-determination and for exercising moral responsibility, it fosters human development more fully than any feasible alternative, it can foster a relatively high degree of political equality, never fight wars with another democratic organization, and countries with democratic governments tend to be more prosperous (Dahl, 60). These selections of standards and advantages are designed to enhance and motivate members to be a part of the ideal democratic process. But the key point to the ideal democracy is political equality. Political equality is highly recommended under this observation for intrinsic equality and civic competence. For intrinsic equality we need to express a moral judgment about human beings intending to â€Å"say something about what we believe ought to be† (Dahl, 65). As the words of the Declaration employed, with moral judgment we claim that one person’s life, liberty, and happiness is not intrinsically superior or inferior to the life, liberty, and happiness of any other (65). We should adopt this principle for ethical and religious grounds, the weakness of an alternative principle, prudence, and acceptability (67). In this intrinsic equality, there must be application to the value to the government of the state in which the government must give equal consideration to the interest of every person. For civic competence, there must be a rejection of the Guardianship as a satisfactory way of applying the main idea. â€Å"Among adults no persons are so definitely better qualified than others to govern that they should be entrusted with complete and final authority over the government of the state† (Dahl, 79). This theory suggests that we be governed by ourselves. From what I’ve learned in part one of Dahl’s Ideal Democracy, the United States of America isn’t so democratic as it is represented to be based upon the founding of the US Constitution and the Articles of Confederation. Works Cited Kolar, M. (2005). What is democracy. Retrieved on March 11, 2012 from http://www.whatisdemocracy.net/ Coffrin, T. (2012). Ideal democracy. Retrieved on March 11, 2012 from http://trevorcoffrin.hubpages.com/hub/IdealDemocracy

Gay marriage

Creating discrimination against same-sex couples. People of faith are the biggest advocates against same-sex marriages. With the belief that marriage is the foundation for procreation, same-sex couples, without the ability to have their own child, should not be allowed the right of marriage. Seeing that there are many rights and responsibilities associated with marriage, same-sex couples are denied these and are being discriminated against.Same-sex couples are denied the right to make decisions regarding their partner's health and medical treatment. This emotional trauma, as well as the inability to adopt one another's children, is experienced by same-sex couples every day. Although many states have adopted civil unions, they are separate and unequal. Same-sex marriage should be legalized to create equality and eliminate the injustice involving same-sex couples. The legalization of same-sex arriage has been a battle that has been raging since the late twentieth century.By not allowin g same-sex marriage, the United Sates is creating discrimination against same-sex couples. People of faith are the biggest advocates against same-sex marriages. With the belief that marriage is the foundation for procreation, same-sex couples, without the ability to have their own child, should not be allowed the right of marriage. Seeing that there are many rights and responsibilities associated with arriage, same-sex couples are denied these and are being discriminated against.Same-sex couples are denied the right to make decisions regarding their partner's health and medical treatment. This emotional trauma, as well as the inability to adopt one another's children, is experienced by same-sex couples every day. Although many states have adopted civil unions, they are separate and unequal. Same-sex marriage should be legalized to create equality and eliminate the injustice involving same-sex couples. Gay Marriage Gay Marriage BY gapping Gay Marriage: The Struggle for Equal Rights Gerald Priest Gene. 195 July 2, 2014 Lily David Since the age of dawn people have fought for equal rights, Blacks, Mexicans and women Just to name a few. In this day of age by now everyone should have equal rights but they do not. The gay and lesbian community is still struggling for equal rights. Gays and lesbian want rights Just like everyone else like marriage. Gay marriage is important to the gay and lesbian community to make them feel equal, have the benefits like others and be socially accepted. Equal Rights In February 2014, Arizona government introduced SHABBY.SHABBY is a bill that would allow business owners in Arizona to legally deny service to same sex couples by citing their religious beliefs. Governor Jan Brewer vetoed SHABBY, Brewer citied â€Å"unintended and negative consequences† (Broody, 2014 peg. 56). Equal rights is a given right, well not exactly. If someone falls into a certain group or c ommunity, like the gay and lesbian community, their rights are very limited. Marriage is one of those rights that the gay and lesbian community does not have. Marriage is a human right which should be allowed for everyone and not discriminate others. BenefitsBenefits plays a major role in gay marriage, not only for finances but medical wise. For example there is a gay couple, not married because the state does not allow it, and one of them becomes very ill and passes away. Well the other partner does not have any rights to claim his partner's body, his partner's family does. The partner can not even plan the funeral or even keep anything that was his partner's. Sometimes this is the case because their family never liked their child being with the same sex, so they punish their child's partner by doing so. So having that title as being married is very important.Most Jobs you have to be married to receive your partner's benefits but how if the state will not allow them to marry. In an article it states, â€Å"The Defense of Marriage Act by the Congress of the U. S. Prevents the same-sex partners from receiving benefits† (Passe, 2012 peg. 459-472). This is Congress denying benefits, their rights to gays and lesbians. Social Acceptance When society see two guys holding hands or even kissing, they call them names, throw things at them, give them dirty looks or even worst cases kill them. Now it is kind of different when people see two girls hold hands or even kiss.Society views says and lesbians as a disgrace, they look down on them like they are not even humans. Gays and lesbians Just want to walk and hold hands without the fear of society showing negative behavior. â€Å"Although sharply divided, public attitudes toward gays and lesbians are rapidly changing to reflect greater acceptance, with younger generations leading the way (Harms, 2011). † Gays and lesbians have seen a change in society, society is a bit more accepting than how it used to be s lowly but surely. Conclusion The gay and lesbian community has overcame struggles to get to where they are at today, but still going through more struggles.The importance of gay marriage is equal rights, benefits and being socially accepted. Gay marriage Creating discrimination against same-sex couples. People of faith are the biggest advocates against same-sex marriages. With the belief that marriage is the foundation for procreation, same-sex couples, without the ability to have their own child, should not be allowed the right of marriage. Seeing that there are many rights and responsibilities associated with marriage, same-sex couples are denied these and are being discriminated against.Same-sex couples are denied the right to make decisions regarding their partner's health and medical treatment. This emotional trauma, as well as the inability to adopt one another's children, is experienced by same-sex couples every day. Although many states have adopted civil unions, they are separate and unequal. Same-sex marriage should be legalized to create equality and eliminate the injustice involving same-sex couples. The legalization of same-sex arriage has been a battle that has been raging since the late twentieth century.By not allowin g same-sex marriage, the United Sates is creating discrimination against same-sex couples. People of faith are the biggest advocates against same-sex marriages. With the belief that marriage is the foundation for procreation, same-sex couples, without the ability to have their own child, should not be allowed the right of marriage. Seeing that there are many rights and responsibilities associated with arriage, same-sex couples are denied these and are being discriminated against.Same-sex couples are denied the right to make decisions regarding their partner's health and medical treatment. This emotional trauma, as well as the inability to adopt one another's children, is experienced by same-sex couples every day. Although many states have adopted civil unions, they are separate and unequal. Same-sex marriage should be legalized to create equality and eliminate the injustice involving same-sex couples. Gay Marriage Gay Marriage BY gapping Gay Marriage: The Struggle for Equal Rights Gerald Priest Gene. 195 July 2, 2014 Lily David Since the age of dawn people have fought for equal rights, Blacks, Mexicans and women Just to name a few. In this day of age by now everyone should have equal rights but they do not. The gay and lesbian community is still struggling for equal rights. Gays and lesbian want rights Just like everyone else like marriage. Gay marriage is important to the gay and lesbian community to make them feel equal, have the benefits like others and be socially accepted. Equal Rights In February 2014, Arizona government introduced SHABBY.SHABBY is a bill that would allow business owners in Arizona to legally deny service to same sex couples by citing their religious beliefs. Governor Jan Brewer vetoed SHABBY, Brewer citied â€Å"unintended and negative consequences† (Broody, 2014 peg. 56). Equal rights is a given right, well not exactly. If someone falls into a certain group or c ommunity, like the gay and lesbian community, their rights are very limited. Marriage is one of those rights that the gay and lesbian community does not have. Marriage is a human right which should be allowed for everyone and not discriminate others. BenefitsBenefits plays a major role in gay marriage, not only for finances but medical wise. For example there is a gay couple, not married because the state does not allow it, and one of them becomes very ill and passes away. Well the other partner does not have any rights to claim his partner's body, his partner's family does. The partner can not even plan the funeral or even keep anything that was his partner's. Sometimes this is the case because their family never liked their child being with the same sex, so they punish their child's partner by doing so. So having that title as being married is very important.Most Jobs you have to be married to receive your partner's benefits but how if the state will not allow them to marry. In an article it states, â€Å"The Defense of Marriage Act by the Congress of the U. S. Prevents the same-sex partners from receiving benefits† (Passe, 2012 peg. 459-472). This is Congress denying benefits, their rights to gays and lesbians. Social Acceptance When society see two guys holding hands or even kissing, they call them names, throw things at them, give them dirty looks or even worst cases kill them. Now it is kind of different when people see two girls hold hands or even kiss.Society views says and lesbians as a disgrace, they look down on them like they are not even humans. Gays and lesbians Just want to walk and hold hands without the fear of society showing negative behavior. â€Å"Although sharply divided, public attitudes toward gays and lesbians are rapidly changing to reflect greater acceptance, with younger generations leading the way (Harms, 2011). † Gays and lesbians have seen a change in society, society is a bit more accepting than how it used to be s lowly but surely. Conclusion The gay and lesbian community has overcame struggles to get to where they are at today, but still going through more struggles.The importance of gay marriage is equal rights, benefits and being socially accepted. Gay Marriage Gay Marriage BY gapping Gay Marriage: The Struggle for Equal Rights Gerald Priest Gene. 195 July 2, 2014 Lily David Since the age of dawn people have fought for equal rights, Blacks, Mexicans and women Just to name a few. In this day of age by now everyone should have equal rights but they do not. The gay and lesbian community is still struggling for equal rights. Gays and lesbian want rights Just like everyone else like marriage. Gay marriage is important to the gay and lesbian community to make them feel equal, have the benefits like others and be socially accepted. Equal Rights In February 2014, Arizona government introduced SHABBY.SHABBY is a bill that would allow business owners in Arizona to legally deny service to same sex couples by citing their religious beliefs. Governor Jan Brewer vetoed SHABBY, Brewer citied â€Å"unintended and negative consequences† (Broody, 2014 peg. 56). Equal rights is a given right, well not exactly. If someone falls into a certain group or c ommunity, like the gay and lesbian community, their rights are very limited. Marriage is one of those rights that the gay and lesbian community does not have. Marriage is a human right which should be allowed for everyone and not discriminate others. BenefitsBenefits plays a major role in gay marriage, not only for finances but medical wise. For example there is a gay couple, not married because the state does not allow it, and one of them becomes very ill and passes away. Well the other partner does not have any rights to claim his partner's body, his partner's family does. The partner can not even plan the funeral or even keep anything that was his partner's. Sometimes this is the case because their family never liked their child being with the same sex, so they punish their child's partner by doing so. So having that title as being married is very important.Most Jobs you have to be married to receive your partner's benefits but how if the state will not allow them to marry. In an article it states, â€Å"The Defense of Marriage Act by the Congress of the U. S. Prevents the same-sex partners from receiving benefits† (Passe, 2012 peg. 459-472). This is Congress denying benefits, their rights to gays and lesbians. Social Acceptance When society see two guys holding hands or even kissing, they call them names, throw things at them, give them dirty looks or even worst cases kill them. Now it is kind of different when people see two girls hold hands or even kiss.Society views says and lesbians as a disgrace, they look down on them like they are not even humans. Gays and lesbians Just want to walk and hold hands without the fear of society showing negative behavior. â€Å"Although sharply divided, public attitudes toward gays and lesbians are rapidly changing to reflect greater acceptance, with younger generations leading the way (Harms, 2011). † Gays and lesbians have seen a change in society, society is a bit more accepting than how it used to be s lowly but surely. Conclusion The gay and lesbian community has overcame struggles to get to where they are at today, but still going through more struggles.The importance of gay marriage is equal rights, benefits and being socially accepted.

Peer Reviewed Article on ERP Essay Example | Topics and Well Written Essays - 750 words - 1

Peer Reviewed Article on ERP - Essay Example Even though the system was capable, it was prone to manual manipulation and corruption from workers. The system did not provide proper communication between the various working sites. No systems that had been established in the firm helped to support the company. At this point, the company decided to adopt the ERP systems. The company decided that the ERP system was the best one to steer the company forward and to help with the communication problems in the company. In selecting the company that would provide the ERP system, they considered factors such as the financial status of the company, the people and the success rates of the company. In the project team, several managers have extensive knowledge in dealing with the systems and the relationships with the old systems. The team providing the services is Syscorp and it had managers who have a track record of success with the ERP systems. The MIE Company decided to adopt the Microsoft Dynamics SL which is offered for small scale companies (Rajagopal, 2002). Some of the problems that were experienced when implementing the system were grouped into three sections. This included the cultural problems, business problems and technical problems. As much as the company expected the system to be more accepted than the old systems, especially in the areas where the new systems were better than the old systems, the people took a long time to get used to the new system. The team that was carrying out the project decided to demonstrate the success of the old systems by clearly illustrating the improvements that had been made (Liu, 2000). The explanations were given in segments so that people could see the improvements that had been made. To make the employees get more used to the system, the original plan was expanded to take care of the training and the culture which was changing. The Microsoft Dynamics SL system requires a rather rigid business structure

Health record structures in computer-driven formats Essay

Health record structures in computer-driven formats - Essay Example In addition, this structure enables me to perceive of the likely effect of reorganizing health records and any associated medical narrative. Many healthcare institutes, particularly public ones, cannot meet the expense of lowering open medical language to mere postscripts in the strategy of EHRs. EHRs with computer-driven formats is an essential movement towards information system structure that employ natural language dispensation as a major innovation for translating it from unorganized to organized representations (Davis and LaCour, 2014). Health record structures in computer-driven formats are applicable in my work area, systems science, in terms of standardization, organization, and easy control. For electronic health records to exhaust all their potentials and purposes, this data has to be made uniform, structured, and simple to control. This data often includes patients’ symptoms, diseases, allergies, clinical histories, family backdrops, and even billing information (Davis and LaCour, 2014). If this type of data is unstructured and unstandardized, treating these patients with utmost efficiency and economy becomes difficult. Additionally, my work area facilitates paperless offices, a factor that computers today are greatly attributing to. Computer-driven formats will enable me to save time while at work while sharing confidential data regarding a given patient at any given time. Computer-driven formats process workflow in my field at a high rate in contrast to manual, paper formats. The benefits of health record structures in computer-driven formats are more efficiency, lower medication and nursing errors, structured data, and effective medical decision-making processes (Davis and LaCour, 2014). There is a significant drive in the course of doing away with conventional medical transcript and converting the clinical documentation

Management in Information technology Assignment Example | Topics and Well Written Essays - 500 words

Management in Information technology - Assignment Example Everyone from eager-to-fit-in tweens to educated business people to intrigued grandparents has joined the phenomenon, and unsurprisingly many teenagers have also caught Facebook fever.† (Facebook Addiction) The people in Saudi Arabia are very hard-working but they have been distracted by Facebook, their valuable time is being squandered browsing through Facebook. This is hampering their growth and this is also hampering the overall growth of the country. The younger generation is completely hooked on to Facebook and they use slang language which is again bad for them. Using slang language is affecting their language skills and making them incompetent. Facebook has had its share of problems; thieves use Facebook to know when certain people are going on vacation so that they can rob their house. Credit card numbers have been stolen using Facebook; a woman in Australia was murdered when she went and met her friend who she had met through Facebook. All these instances show that people in Saudi Arabia are losing their privacy and are openly flirting with danger. â€Å"Facebook and its co-founder Mark Zuckerberg are being sued for more than $1billion over a page that was on the social networking site that called for violence against Jews.† (Facebook Sued) This is just one of many evidences which clearly show that this social networking website can cause religious havoc and this is why the people in Saudi Arabia should never get carried away with what they see on this website. It has already caused political havoc in the middle-east which has led to several economical problems; it has also led to vandalism. The same may happen all over again and it is high time to stop this from happening. Saudi Arabia is a very conservative country; the majority of people residing in the country are Muslims. Islam is openly discussed on the website and people with very little or absolutely no knowledge about Islam have been spreading propaganda which could again

Take home essay exam Example | Topics and Well Written Essays - 1500 words

Take home exam - Essay Example During my childhood days my dream girl was a princess who helped me comforted me and played games with me. The teen years saw the evolution of the pretty princess into a sensational diva who could set my soul on fire, someone who would attract envious glances from my peers an absolute beauty with a perfect figure and ravishing looks. But as the years progressed and as I passed out of the turbulent teens my mind settled down and now rationality has set in as I realize that the girl who will be my life partner has to have a whole lot more than looks and sex appeal. When the essay topic was announced at first I found the notion quite ridiculous but when my thoughts settled I felt that this was the right time to delve on this issue which has a bearing on my whole life. This essay topic has prodded me into realistically thinking as to what exact attributes am I searching for in my partner, the significant other. I take this opportunity to search my mind, heart and soul to draw a sketch of the girl for me. It is not an easy task especially to name only three aspects when so many flood your mind but this is a great opportunity to mind map, think and analyze an issue which we usually tend to ignore or hope that all the pieces of the jigsaw fall into place by themselves. One of the main and obvious criteria in search of a significant other is obviously looks and the attraction that I would feel for the other person. According to Bailey and Kelly (1984), perceived physical attractiveness of self and others has been shown to be an important dimension in the establishment of interpersonal relationships. I totally agree with this as I mean as a child I wanted Pam Anderson to be my dream girl but when I became older I obviously knew what I wanted in a girl. I do not see how it could change as these are what are most important to me. Looks and physical attraction do mean a lot to me so

The Statements by the ARCIC and BEM on Eucharist Essay

The Statements by the ARCIC and BEM on Eucharist - Essay Example Such changes can be indentified in the subsequent revisions of the order of masses, the change in common catholic and Anglican traditional and custom practices as well as the liberty and freedom of religion and worship that has changed over time (Miller, 2002). It is through such changes that the common doctrines have changed and so the connection and relationship of the conventional catholic and Anglican Church to the original church that was left when Christ ascended have changed too (Jeanes, 2008). Following the consecration of one Robison, a homosexual by the Anglican Church as a bishop, and the ordination of women as to participate in Anglican Communion, the sexuality issue became a significant point of contention between the two churches (Miller, 2002 p302). Whether the sacrifice of Eucharist should be administered to the dead was another point of disagreement (WCC, 1982). While according to the historical traditions of the Catholic Church, it can be administered while the Angl ican Church held a different viewpoint. Adoration of the Eucharist by Christians as a custom of the Catholic Church seemed unpopular with the Anglican Church (Dennis, 1998). ... The statements served to clear and iron out these differences and create a commonality on the religious ground of the two churches. The doctrines and practices observed by the two churches have ever since the provision of these statements changed. The doctrines and practices that were harmonised include the art of baptism, the relevance of Holy Mary in the lives of individual Christians and the art of administration of the Eucharist and the Holy Communion (Miller, 2002 p121). This has seen many changes being effected to accommodate the practices of the Anglican Church in Catholicism. A good illustration being the proposal that the Anglican church can rejoin and get united with the Catholic church, while preserving their structures (Bradshaw, 2004). The Anglican Church priests were allowed to join the Catholic Church and still maintain their marriage status, very contrary to the Catholic doctrines that requires that priests should observe the fundamental principle of celibacy. Another way in which the provision of these statements transformed the history of theology is the observance of the conversion of bread and wine as a symbolic representation of the body of Jesus Christ (Jeanes, 2008 p32). This is because, the Anglican Church used to administer the Eucharist but not observe the bread and wine as the body and blood of Jesus. While the Anglican doctrines did not recognize the role of the pope, the provision of the statements through agreements by both churches, causing the call for a reunion of the churches means that that the Anglican Church has to recognize the pope as the head of the Church. The Anglicans theological history was changed to accommodate the role of mother Mary in the prayer life of the Christians (Miller, 2002 p315). On the side of the Catholic

Foreign Exchange Rates as Unbiased Estimate of Future Sport Rates Dissertation

Foreign Exchange Rates as Unbiased Estimate of Future Sport Rates - Dissertation Example This knowledge will enable the formulation of trading strategies to enhance the effectiveness of market entry and exit, to properly time the purchase of currencies at the lows, and the sale at the highs, or to adopt an adequate hedging position. The study employed three methods of determining the existence of EMH with the intention of arriving at results that corroborate each other, since any one method taken alone can never be assuredly accurate. The first method employs the regression of future spot rates against forward exchange premiums. The second method tests for a confirmation of the unbiased forward rate hypothesis which is indicated by the co-integration of the forward exchange rate and the future spot rate. The third method employs an analysis of EMH on real terms also through regression modeling and equation estimation. Each of the three methods provided evidence that the efficient market hypothesis is valid in the currencies exchange market, specifically in the Swiss fran c – US dollar spot and forward exchange rates. The weak form of market efficiency has been tested and validated, for which reason investors and business would most likely not realize abnormal profits through the use of methods of technical analysis for price forecasting. Table of Contents Abstract 2 Table of Contents 3 Introduction 5 Background of the problem 5 Statement of the issue 6 Structure of the work 7 Literature Review 8 EMH and the Foreign Currencies Market 8 EMH in the forex market before and after the 2008 global financial crisis 9 The relationship of forward and spot rates in the forex market 10 Further studies on the predictability of foreign exchange rate behavior 12 Theoretical Framework 14 The Efficient Market Hypothesis 14 Weak form EMH. 15 Semi-strong form EMH 16 Strong form EMH 18 Evidence for and against EMH 19 Empirical Framework 21 Results 23 First Test: Result of regression estimation 23 Second Test: Determining co-integration between st+1 and ft 27 Thi rd Test: Real terms 30 Conclusion 33 Summary of the dissertation 33 Conclusion 34 Other studies could explore the semi-strong and strong forms of efficiency in the currencies exchange market. Responses of prices to news announcements affecting fundamental value or confidence about the underlying economy may prove useful to determining the rate of adjustment of a partially semi-strong efficient market to newly available information. It shall also be a challenge to conduct a study on the strong form market efficiency, because of the difficulty of obtaining data on essentially illegal activities. 36 Bibliography 37 Introduction Background of the problem In the early sixties and prior, the exchange rates in international currencies were governed by the fixed exchange rate regime. From 1973, however, the general free floating exchange rate regime was adopted by the major European central banks, with other international monetary systems adopting the same policy. As a result, companies wit h international exposure (there were very few â€Å"multinationals† then) were particularly prone to shifts in exchange rates of the currencies in which it dealt with (Soenen, 1979). Companies with international operations would at any one time be purchasing raw materials in countries where they are cheap, with their local currency, and selling the finished products in other countries where the demand is great, also with their local

HACCP(Hazard analysis and critical control points) Essay - 1

HACCP(Hazard analysis and critical control points) - Essay Example The HACCP system is applicable at all stages of food processing and preparation procedures such as packaging and distribution. Application of HACCP is a voluntary aspect in the food industries. HACCP is deemed to have originated from the monitoring of production processes which were used during the Second World War. It became fully operational in 1960s in the United States of America when the Space Administration requested Pillsbury to produce foods specifically for the space flights. Thus, from that period up to date, HACCP is recognized globally as one of the logical frameworks that have adapted the traditional methods of inspection to a contemporary science-based safety system. Therefore, as per its risk evaluation, HACCP give room for both the government and food industries to appropriately allocate available resources in order to establish and maintain safety in food practices. Moreover, HACCP is not only applied in food industries, but in pharmaceuticals and cosmetic industries. Thus, it is a method which seeks to eradicate unsafe practices in industries by using quality control procedures which always control or rather prevent occurrence of hazards in production processes as they identify these faults at every final stage of a given production process. However, its major focus is on the safety and healthy aspects and not the product’s quality. Therefore, the principles of HACCP form the basis of most quality and safety of food products assurance. HACCP identifies the probable safety hazards and determines the relevant preventive measures alongside a perfect plan that can be implemented in controlling of these hazards. Thus, this principles views a safety hazard related to food as any physical, chemical or biological feature that might make food to be unhealthy or unsafe for consumption. A CCP is deemed to be a point, procedure or step in any food production process at which total control of

Receiving a Scholarship Essay Example for Free

Receiving a Scholarship Essay The Great Being saith and I quote: â€Å"Regard man as a mine rich in gems of inestimable value. Education can, alone, cause it to reveal its treasures, and enable mankind to benefit therefrom†.   Madam Chairperson, Members and Officers of The Grand Bahama American Womens Club, ladies and gentlemen, students, good evening. It is an honor and with great humility I stand before you today, to encourage those candidates selected that will go forward and to thank those that assisted me in the past from this fine club. SCHOLARSHIP is defined as a â€Å"commitment to learning.† Scholarship is NOT an inherited quality, but one that is acquired and developed as a result of responsibility, diligence, and dedication. A scholar is willing to spend hours in reading and study, knowing the lasting benefits of a cultured and educated mind. From the detailed works of Aristotle, to Shakespeare and Darwin, the information and the wisdom available to students today is absolutely priceless. Candidates, I once sat where you are. Let me take you back on my journey, in hopes that it will encourage and motivate you to remain focused on the endeavour that you are about to embark upon. I received the Scholarship for the school year commencing September, 1993. I was advised at the time that the scholarship was for one school year, but with good grades, that year could turn into another year. So, I made the commitment first to God and then to myself to succeed, and with hard work, dedication and determination I was able to achieve the grades, earning the scholarship for five years up to my graduation in 1997. The scholarship allowed me to attend Freeport Anglican High School the now Bishop Michael Eldon School, where I received a quality education in an environment conducive to learning, and a foundation that prepared me for studies beyond High School. This scholarship was not only an opportunity for my fees to be funded by persons other than my parents but an opportunity to realize that if a group of individuals actually believed in my success, then I too must also realize my potential and believe in me. But let me also confess that at times I got frustrated and overwhelmed and just didn’t feel like studying or reading, and so that mischevious child within would surface. I remember one year a few weeks before exams I went home and told my mother that the grading system at school had changed and if you got a F on your report card it meant  FANTASTIC, E meant EXCELLENT, D meant DISTINCTION C meant CREDIT B meant BAD and A meant AWFUL. Well, based on that piercing stare I got from my mother, I immediately studied as I should and made the grade. So I encourage you the recipients, to unlock your potential and make the most of your talents for the future. So many of us dare to dream of where we will see ourselves in a certain amount of years, what we dream to become, and what career path we desire to pursue. Be assured that education alone can unlock, unravel, and ensure that all dreams, desires and aspirations are achieved and materialized. Remember it was Norman Vincent Peal that said â€Å"what ever the mind can conceive and believe it can achieve.† Dreams are the stepping stones to the future, it will open the doors of opportunity allowing you to utilize your full potential. Dreams will ignite in you the spirit of persistency. Nothing in this world can take the place of Persistency. Talent will not; nothing is more common than unsuccessful people with talents. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistency and determination alone are omnipotent. An honor such as this is a wonderful way to recognize and celebrate the choices, and sometimes the sacrifices, you have made. But I believe that what should make you and your parents the most proud is not the actual honor itself, but what you had to do to get it. As Ralph Waldo Emerson said, The reward of a thing well done is to have done it. However, do not rest on your laurels alone, but continue to strive towards even loftier goals. Your achievements embody a positive attitude backed by purpose. The only way to achieve your purpose is to take small actions everyday. In the end, they all add up. Scholarship is much more than just getting straight As. It is a life-long love of learning. In the end it is a sum of small choices. Each time you decide you WANT to learn something, the experience will be so rewarding that the next time becomes easier. Soon, learning becomes a habit. At that point, your desire to learn makes getting As easier while taking the focus off the grades. The knowledge can still be hard to gain, but knowing youve mastered a difficult subject is an awesome reward. Suddenly the world around you becomes richer and full of learning opportunities. You are being given an opportunity. Opportunities are only meaningful if people have the capabilities, the resources, the aspirations to make the most of them. Aspiration matters in every aspect of education:  the aspirations of parents for their children from their very earliest years; the aspirations of young people, whether they are going to seize the opportunities available to them; the aspirations of course of teachers, of schools, of local government setting high expectations for achievement; the aspirations of society placing the highest possible cultural value upon learning itself; and of course aspirations of government that sets long term ambitions and mat ches those ambitions with the necessary investment over the long term to realise them. In a world where violence and hatred seems to be taking over, I quote â€Å"Man is the supreme Talisman. Lack of a proper education hath, however, deprived him of that which he doth inherently possess† end quote. Many children are exposed to violence in their communities, in their families, and in the media. Exposure to violence crosses socioeconomic and cultural boundaries, occurring in all groups within our society, and this exposure to violence can have significant effects on children during their development. The most important protective resource to enable a child to cope with exposure to violence is a strong relationship with a competent, caring, positive adult, most often a parent. But with the support of good parenting by either a parent or other significant adult, a child’s cognitive and social development can proceed positively even with adversity. Violence is in our communities, but ensuring that our children are equipped with and education that enables them to determine right from wrong, then we are one step closer to finding a solution. Families, regardless of their composition, are uniquely structured to provide the attention, nurturing, and safety that children need to grow and develop. So candidates you have an opportunity to become the solution to this crumbling civilization around us. Through your education, you will look upon your environment, your community and your country with new eyes and new vision. To not take advantage of this opportunity that has been afforded to you, as you have been hand picked out a selection of many qualified applicants. Take this opportunity to push yourself even harder than before. To excel further in all subjects, to be an example to all your classmates. Knowing that the strategic choices that you make today are going to be critical for your long term prosperity. Make the American Women’s Club proud  of the selection made here today. Make learning your life, and success your destination. At this time I would like to say a special thanks to The Grand Bahama American Women’s Club, a club that fosters pioneering initiatives to encourage local young people to think about education and higher learning and for extending such an opportunity to me, an opportunity that honestly, â€Å"thank you† doesn’t really convey how appreciative and grateful I am for having been given the opportunity extended to me by this Club. Once again candidates, I close in saying and I quote â€Å"To strive, to persevere, ensures ultimate and complete victory† end quote. And remember as Mother Teresa said, Life is a promise; fulfill it. Thank you all very much.

Are Imf Loans Good Poor Countires Essay Example for Free

Are Imf Loans Good Poor Countires Essay A poor country with a weak government is suffering from shortages in terms of financial resources. Most of its population lives below poverty levels, there is high unemployment, low literacy rate, food shortages, no clean water and due to a combination of drought and lack of technology, no crops to export. As if it didn’t have enough problems, the country has debts to pay back to foreign governments, investors and agencies. This is where the IMF, which Easterly calls ‘the world’s most powerful creditor’, steps into the picture. [1] It was originally set up by the West in order to prevent large trade imbalances and unstable currencies. However, it shifted focus and started bailing out poor countries in financial crises. It has had success in helping countries out on a short-term basis. Most of the countries that have benefited from IMF loans are countries that need temporary assistance, do not qualify as ‘emerging markets’ and face difficulties in attracting foreign investors and lenders. For example, the IMF successfully helped South Korea and Thailand during their financial squeezes in the 1980’s[2] . However, there are problems in terms of the long-term development of countries which rely on the IMF. Easterly begins his article by describing a meeting between the IMF and the minister of finance and economic development of Ethiopia. At the meeting, the IMF set out several conditions that the government of Ethiopia would have to satisfy in order to receive assistance and most importantly, pay back their loans. The problem with the conditions was that they were at times contradictory and unrealistic. For example, while stating that it supported the government’s food security program, the IMF also told the finance minister that he would have to be careful that the program did not endanger ‘macroeconomic stability’.[3] How macroeconomic stability could be achieved in a country where most of the people are starving is a mystery. Other conditions that the IMF places on countries include getting them to agree to financial programs which reduce government spending and inflation, limit excessive money printing, increase taxes and put in place austerity measures. Through such strict conditions, the IMF has therefore accomplished very little when it comes to promoting long-term development. The conditions have been too intrusive into government policies. Easterly argues therefore that there is an association between â€Å"IMF involvement and the most extreme political event: state collapse†.[4] This is caused by the involvement of the fund in domestic politics. By ‘forcing’ governments to carry out social cuts such as reducing subsidies on basic goods, the proposed IMF measures create riots and political and social instability. The article demonstrates that out of 8 countries that collapsed or failed, 7 had spent a high share of time ranging from 46 to 74 % of the decade before the collapse on IMF programs. This shows that the IMF measures are often too difficult to comply with and their ultimate success is limited. The author therefore suggests that the countries that ultimately collapsed would have probably been better off without IMF involvement.[5] This is because such countries have far greater problems than the IMF can fix. However, despite this, the IMF never turns a country down even if it fails its programs several times. The author gives the example of Sierra Leone which went into civil war after participating in an IMF program and then returned into the program and failed again, this time requiring UN intervention to protect its population from genocide. He suggests therefore that the IMF should have left it alone in the first place and not intervened. Trying to help was according to Easterly, clear evidence of the ’Planner’s mentality’.[6] However, one might ask what would happen if the IMF did not intervene in such a case? Easterly ´s suggestion of leaving the country alone would lead to the struggles of the people being ignored, genocide would occur and the country would sink into further poverty. The result would be over-reliance on aid, more refugees escaping to struggling neighbouring countries and a low literacy rate which would affect future generations. Perhaps therefore the solution is not for the IMF to turn a blind eye to countries that fail despite decades of following IMF programs. Perhaps the solution is for it to change its strategy and program in order to tailor it to the unique needs of each country. Easterly mentions this as well. He states that not only do the staff at the IMF operate a  ´one size fits all ´ model to all countries, their accounting relies on shaky numbers as evidenced in page 22 of the article. Thus Easterly argues that it is better for a country’s balance to bounce than for it to rely on shaky statistics by the IMF which do not reflect reality. Very little can be achieved if unrealistic goals are set for countries and if their achievements or failings are not measured accurately. Thus IMF loans do not work in the majority of cases. They may only work where a country has some form of reliable government and does not already have many loans to pay back. Getting an IMF loan in such a case is just a temporary measure and the country can pay back without great consequences. In relation to the most poor however, their problems persist so they renew their loans from one change of government to another with little or no prospect of being able to pay back. The IMF stipulates in all its agreements with countries that they need to pay it back before they pay other creditors. However, Easterly argues that by making such a condition, the IMF is actually bailing itself out.[7] It ends up in a situation where it provides new loans to countries so that they can pay it back for old loans. It also drafts the World Bank in to make an adjustment loan as part of the bailout package. This is to no benefit to the country which sinks deeper into the debt to the IMF and still has other loans from other investors to pay back. The IMF calls countries that are dependent on its loans ‘prolonged users’. The definition of a prolonged user is a country which spent 7 out of a 10 year period under an IMF program. The addiction to IMF loans is evidenced by the fact that 44 countries qualify for the definition of prolonged user and half of IMF lending goes to such countries.[8] However, repeated debts do nothing to solve the problem. In1996, the IMF and World Bank decided to forgive part of their loans to the poorest nations. These nations had accumulated loans from not only these organisations but also loans from western countries and other agencies. There was very little chance of them being able to repay the loans and the interest that had accumulated. Such countries were named heavily indebted poor countries (HIPCs).[9] 17 out of 18 of the HIPCs were among the countries receiving above average amounts of IMF and World Bank loans. They had no growth of income or resources. They continued to sink into debt with interest still growing. The forgiving of the debts over a period according to Easterly, only encouraged borrowers to keep borrowing. For example Bolivia and other countries got 100 percent debt relief, but they still made no recovery.[10] Another example is offered by the Argentina disaster set out in the article. Argentina was a star pupil from 1991 to 1999.[11] It had gone through several IMF programs and in 1991, it achieved financial stability. After almost a decade of financial stability, the president who was faced with elections led the wave of public spending and loans from private foreign investors. Financial crisis ensued and the IMF put together a rescue loan plan that included loans from the World Bank, Inter-American development Bank and Spain. In 2001 lenders demanded interest rates from Argentina that were 10 percent higher than elsewhere. The IMF continued to give loans worth several billions to support Argentina so that it could pay its private creditors. However, despite this, Argentina failed to pay any of its creditors back their full amount. Its debt reached 81 billion dollars and it eventually had to make ’take it or leave it offers’ to its creditors who had to accept not getting most of their money back. This supports the argument that loans on their own are not the solution to the poor countries’ problem. They need help to resolve their unique political and social problems. Putting them in debt is not going to assist them as whatever progress they make, they will have to give the money back. Easterly concludes therefore that the world bank which is an aid agency should give countries grants not loans. And the IMF should get out of the business of bailing countries out. It has inadequate knowledge of what is happening at ground level and it was not designed to offer the kind of assistance that poor countries need and the long-term planning their needs require. Thus it would be better for aid agencies to continue their work at grass-root level and to contribute to long-term change.

International expansion for DS Fashion UK LTD

International expansion for DS Fashion UK LTD Strategy is the determination of the basic long term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources for carrying out these goals (Chandler 1962) International Expansion This report is about a company which is a clothes manufacture based in the north east of England in Darlington. This company which is owned by my friends Father and has been established for well over 15 years. Mr Sandhu was employed by a family friend in the 1970s where he gained experience in the clothing sector, he picked up knowledge and skills on how to run the labour aspect of clothing manufacturing. After this he left this job and with his savings opened up his own clothing company in Darlington. At first the distribution channels was limited so they started selling their goods through market stalls. The company employed 20 people but then expanded to more. They specialise in manufacturing clothing for women and children. Their main distributing channel at this time after the market stalls was to small independent retailers across the England and supplying Yours Clothing and recently started producing garments for Lipsy London. At the start of 2011 Mr Sandhu decided to work on a strategy that will increase profits and to go international. The plan was to think of what country labour and materials would be cheap and the day to day running of the business. He had to take into consideration the amount of employees and if he was going to buy a new factory or rent one. He took a numerous amount of trips to India to see which one would be more cost beneficial for him. D S Fashions Ltd strategy is To produce unique high quality goods, through methods which involve cost efficient manufacturing , and enables us to retail our goods to reputable companies at cheap prices, ethically and fairly which benefits all stakeholders To achieve these objectives outlined in the statement above the company had to stick to a certain path, the business environment which affects the profits of the company such as the material, labour, machinery and tax all was considered before a strategic plan was thought about. The clothing manufacturing industry in the UK is changing where more companies are now going abroad to set up factories because the costs are lower to run and cheaper to produce garments. This means there is increased competition from competitors and the external factor needs to be considered, before the move to go international is considered. DS Fashions Ltd used this model to create strategic plan this is what the model looked like: Objectives External factors affecting business PEST Internal factors affecting business SWOT Plan to achieve objectives Implement Plan Review and Evaluate To investigate further and to get a broader picture of what issues can arise a PEST analysis was created which assessed the Political, Economical, Social and Technological factors which could affect the external influences on the international expansion. This is a PEST analysis on the external environment and external influences that could affect the expansion to India. Political War Changes in Import duties VAT rises Better relations between India and UK Economical Inflation Creates new employment opportunities therefore reducing unemployment Beneficial for the UK and Indian economy Social People might not want clothes from India New trends in fashion can contribute to extended clothing lines, which can cause expansion for factory Technological The use of the internet is beneficial because trips to India can be limited, designs can be emailed and video conference can take place from anywhere in the world New machines such as the Vetigraph system which enables cut patterns and makes it accurate and cost efficient as it minimises waste of fabric After this PEST analysis it shows a balanced side of the advantages and disadvantages of the risks and opportunities to move abroad for DS Fashions Ltd, considered in the business environment externally. However even though these environmental risks have been established it is still necessary to do a SWOT analysis on international expansion strategy that could affect the strategic plan being implemented, that is why the strategy needs to be assessed DS Fashions Ltd SWOT is illustrated below. SWOT on DS Fashions Ltd Strategy Strengths Advertising to a new market Bigger market share Attracting new customers Offering something locals cant Weaknesses Different culture Different fashion trends Competing with loads of others competitors in India need to established Opportunities Cheap distribution costs Cheap labour Larger workforce with lower price which means mass productions Quality control which gives good competitive edge Threats Big competitors such as Primark and Matalan has a bigger market share and negotiate better deals as they mass produce garments Deadlines might not be met on time Other companies setting up business in India for fashion trade The analysis clearly outlines positive and negative outcomes on the strategy but the strategy looks more promising for the future, moving to India would be a positive outcome. As the strategy was a way of DS Fashions Ltd to expand to India which could be more cost efficient for them. The SWOT analysis suggests by doing this they can infiltrate a new market and could take a big market share of the fashion industry. Also it suggests by expanding to India they will be able to produce larger quantity of garments, using high quality materials and fabrics. As they will have a larger workforce they will be able to produce garments that need more labour in production, because they will have a bigger and more powerful workforce they will have a bigger turn around period therefore attracting more customers. One of the weaknesses that the SWOT picked up was the difference in culture, however it can also be seen as strength because they could diffuse the two different cultures and create a new m arket, or they could also provide to the smaller minor Asian community within the bigger British western community, thus producing garments to cater for different cultures within the UK and other potential distributors. Opening the production unit in India would mean that they would get cheaper labour; therefore they would be able to invest more into the quality of the fabrics and the quality of the labour, so they would be producing garments of a more higher standard, so they may also be able to enter a higher level market within the fashion industry. Another beneficial factor is that they will be creating more jobs in the Indian community. Michael Porter came up with a concept of a value chain; this chain was made to include the functions which would give core competences over its competitors. The links with suppliers are referred to as upstream linkages and the distributors and customers are downstream linkages. Different organisations have different value chains. Tesco will have a different value chain to Comet the electrical goods retailer. Having an analysis of the value activities helps the organisation identify where there is potential, finding this out they can change activities and improve the way they are run. The way it is analysed is not in isolation but with external linkages too such as distributors and suppliers. Primary Activities Inbound Logistics Operations Outbound Logistics Marketing and Sales Services Efficient links to suppliers Products. Large Shipments, massive warehouses Mass production to exploit economies of scale and experience effects to cut production costs Selection of bulk or large order low cost carriers. Tight controls on inventory levels Little promotion or advertising. Products priced to generate large sales volume Modest after sales service and maintenance. As you can see above these are the primary activities of the value chain, this in relation to DS Fashions Ltd, will have the same structure. Now we will look at the support activities. Support Activities Infrastructure Human Resource Management Technology Development Procurement traditional centralised managerial style with formal procedures and rigid hierarchy:emphasis on cost control Intensive training to emphasize cost saving:encourage employees to look for new ways to improve methods Economies of scale of RD and technology development: process innovation Seek low cost suppliers, use size in bargaining with suppliers The Risks Too much differentiation Buyers become better informed Dilution of brand identification Sustaining perceived distinctiveness Offering more features than customers desire, especially if this is reflected in a premium price Demand becomes more price sensitive, which limits any price premium that may be charged Offering lower priced product-line extensions may adversely affect quality brand image Imitation and product improvement by competitors, or changes in consumer tastes, or changes in technology can all undermine a differentiation strategy Conclusion After looking at DS Fashions Ltd strategy it is quite clear that it is a very positive move forward. This international expansion has been beneficial for the company as well as the consumer and also the workers. Sticking to their ethical and environmental efficiency DS Fashions have scrapped the image of moving to India as a sweat shop and taking advantage of labour to a fair way. Everything has been taken into consideration for this international move and the benefits and rewards are big.

Muhammad Ali Essay -- Sports American History

Muhammad Ali Cassius Marcellus Clay Jr. later known as Muhammad Ali, was a black boxer, and was proud of it. Many African Americans were ashamed of their color, but Ali was different. He was the first boxer to win the Heavyweight Championship 3 different times. He had a great personality and was liked by the people. During his life, he made big decisions that changed the course of his life completely. Muhammad Ali's journey through life was a great inspiration for African American people, but Ali himself deserves the admiration of everyone. Muhammad Ali was a man made to box. He had a great career before him since he made his first professional fight under President Eisenhower presidency. His Professional Career was really impressive. His had a great balance and was able to move his hands and feet in great speed and coordination. Ali was said to dance in the ring while destroying his opponents. Ali started fighting at a very short age, and his first teacher was Joe Martin (Hauser 18). Through hard work and discipline, he became a professional fighter and eventually the Heavyweight champion of the world. Although he lost the title twice, he regained it three times, putting him in the history books. His boxing career was put to an end when he started suffering from Parkinson's disease. This was the end of his boxing, but his greatness will never die. Muhammad Ali was not the kind of person that gets taken away with fame and money. He is a simple, unsophisticated person with a very loving heart, and very determined (Hauser 186). He did not care much about himself, he enjoyed making people happy. While training, he let people come and see him, charging them to see the show. Doing so, he earned about $1000 a day. After the ... ...ons give us all an example of what it is to really believe in something and risk loosing it all for doing what is right. Ali's actions and decisions showed us he was not afraid of failure. His tranquility and determination made some people admire him. He made his decisions and stuck to them. Like he said, "And now the whole world knows that, so far as my own beliefs are concerned, I did what was right for me" (Hauser 172). Works Cited Bingham, Howard. Face to Face with Muhammad Ali. Reader's Digest. Dec. 2001: 90-97. Ebony Magazine http://www.Ebony.com Hauser, Thomas. Muhammad Ali: His Life and Times. New York, NY, Bantam Books, 1991 Works Consulted Tyers, Kathy. Muhammad Ali: The Greatest. San Mateo, Ca, IDG Books World Inc.1995 Muhammad Ali Definition of a champ http://www.DefinitionofaChamp.com Jet Magazine http://ww.JetOnline.com

Growing Up in a Violent World Essay -- childhood, child development, v

Childhood, according to wordnetweb, is the time of a person's life when they are a child or the state of a child between infancy and adolescence. The period defined as childhood might not change, because it will always be between infancy and adolescence, but the activities and development acquired in that time changes from generation to generation. If you ask an adult how was their childhood they might tell you thousands of different stories regarding their friends, the games they used to play, the lives they used to live and the simplicity of life they had. They might tell you about how they used to run through the neighborhoods with their friends, kill bugs, eat soil and â€Å"discover† new territories. They might tell you about the time the broke their arm when they fell off a tree they were climbing or how fun it was to swim at the lake with their friends. Now, if you ask a kid born on the new millennium, the new generation, he might give you a completely different scene f or what childhood is for him. For him, childhood might mean staying up late watching TV series regarding sex and drugs, or playing Play Station, X-Box or Wii for 5 or even 6 straight hours. They might also tell you about the time they accidentally found porn on the internet or when they were grounded for using obscene language that they previously had learned from a movie. Life as we used to know it has changed, drastically. This world has become a very hostile world, were advertisement owns the streets and all the means of communication. The kids of this new â€Å"technology† era are the ones who suffer the most with his hostility, and we have to do something about it. Children are being bombarded with explicit material all the time by the media. What are all the la... ... different concept and hostility is a common environment. Bringing children to life in this era is far much more complicated than what it used to be, and parenting has become an exhausting and tough job. Being a parent in this time means having to be EXTRA-careful with what your child is exposed to these days, means taking the time to explain and correct them from all the wrong concepts of values they have learned from TV. It is in our hand to change this world for the better, we have to raise our voices and fight against the media and all these things they are causing in our children. The hostility of our world not only affects children, because adults are affected too, but our children are the men and women of tomorrow, and for that we have the responsibility to guide them, to teach them, and to make their learning and development environment as safe as it can be.

Direct :: Computer Science

Direct Direct input methods. In this report I am going to explain the different direct input methods starting off with bar codes. A single barcode number is actually seven units. A unit is either black or white. A unit that is black would display as a "bar". A unit that is white would display as a "space". Another way of writing a barcode unit is "1" for a single unit "black bar" and "0" for a single unit "white space". For instance, the number "1" is composed of the seven units, "0011001" or "space-space-bar-bar-space-space-bar". Remember, a single barcode number requires seven units. Also, on a UPC barcode the same numbers on the left-hand side (the Manufacturer Code) is coded different than the numbers on the right-hand side (Product Code). The left side numbers are actually the "inverted" or "mirrored" codes of the right side numbers, for instance what is a "bar" on the right-side, is a "space" on the left-side. The right-side codes are called "even parity" codes because there is an even number of "black bar" units. For instance the right-side "6" is "101000" - 2 even-numbered "black bar" units. The left-side is called "odd-parity" because there is an odd number of "black bar" units. For instance, the left-side "6" is "0101111" - 5 odd-numbered "black bar" units. Having different coded numbers for each side allows the barcode to be scanned in either direction. Direct input methods. In the second part of my report on direct input methods I am going to be talking about magnetic stripe readers. A magnetic stripe reader, also called a magstripe reader, is a hardware device that reads the information encoded in the magnetic stripe located on the back of a plastic badge. Magnetic stripe readers can be read by a computer program through a serial port, USB connection, or keyboard wedge, and are generally categorized by the way they read a badge. For instance, insertion readers require that the badge be inserted into the reader and then pulled out. Swipe readers require that the badge pass completely through the reader. The magnetic stripe on the back of a badge is composed of iron-based magnetic particles encased in plastic-like tape. Each magnetic particle in the stripe is a tiny bar magnet about 20-millionths of an inch long. When all the bar magnets are polarized in the same direction, the magnetic stripe is blank. Information is written on the stripe by magnetizing the tiny bars in either a north or south pole direction with a special electromagnetic writer, called an encoder. The writing process, called flux reversal, causes a change in the magnetic field that can be detected by the magnetic stripe reader.

Personal Reflection Paper

Personal Reflection Paper Julius Moses HUM/111 10/07/2012 Sylvia Knust Critical thinking is the act of breaking down a given concept or idea in order to examine its individual parts. It is a somewhat exhaustive approach where the person aims to see an issue from all sides in order to develop an informed opinion. The three things that I learned in this course about critical thinking are to use your critical reading, listener, and viewing skills.The element of the critical thinking that I have learned throughout this course is to use my critical thinking skills to make discussion on things in life or when you have a problem that you will have to make a major discussion on and it will take critical reading, critical listening, and critical viewing to determine the outcome of the issue. When I first started this course my critical thinking skills weren’t as keen to the facts of thinking more on what discussion I was about to make or even to the point of even thinking that critical on things.Now going through this course it made me see that being able to thinking critically on the discussion that I am about to make or even if I am looking into a different situation that takes critical thinking to solve the problem. When I think of the my critical thinking and the way I was thinking from week until now that it is the end of the course I think that I had to reevaluate my thinking, because before my critical thinking skills was shortened and I wasn’t take my thinking to a level that I would even thinking that critical about.Through the course of this class I find it to be important to use your critical thinking skills to evaluate how you learn and to determine your discussion on the situation at hand. I think that my rating changed because when I learned throughout the course how to use your critical thinking skills to evaluate problem to determine the discussion that I have to make in different situation.To move from my current stage of critical thinking to a master stage of critical thinking I would have to make a good critical thinking plan that I can improve on and reach my goal to master my critical thinking to take it to that next level. Mastering critical thinking is a task that is not going to be easy but when the stage is reached it would make different situation easier when having to determine how solve the situation.

Ice Wine Research Paper Essay

Wine is known to be an extremely versatile and malleable food source. It has the ability to please both the palette as well as the intellect. There are countless varietals of wine, including the ever exotic Eiswein, or as it is more commonly known as Ice Wine. The production of Ice Wine requires very specific parameters. So much so that it cannot be produced in most countries. Only some of the coldest climates can yield Ice Wine. Two of which are Canada and Germany. These two produce about 75 percent of the entire world’s Ice Wine. (What is the history of Ice Wine wine). Ice Wine has a long history. The first mentioning of Ice Wine can date back to the Roman times. These reports have stated that there were certain grapes that could not be harvested before the frost has taken hold of them. Many believe the first post-Roman Ice Wine was created in Franconia, Germany in 1794. Although much of these reports are tentative, seeing as a lot of the documentation has been lost to time. The most accurate depiction of the history of Ice Wine would be from Dromersheim to Bingen in Rheinhessen on February 11, 1830. (What is the History of Ice Wine wine?) The grapes were left hanging on vines for use as animal feed. Upon the arrival of the frost it was discovered that these grapes yielded a very sweet must. Must or young wine is freshly pressed essence of fruit that contains skins, seeds, and stems of the fruit. Must is an essential part of the preliminary steps in winemaking. Once this must was pressed some of the first documented Ice Wines were produced. Once the invention of the pneumatic bladder occurred Germany Ice Wines grew in popularity. They were eventually being produced on a semi-mass production level in 1961. Karl Kaiser a co-owner of the winery known as Inniskillin was seeking to create his own Canadian version of the Ice Wine. He along with fellow neighbor Ewald Reif left grapes on their vines in an attempt to produce the highly sought after treat. The result was a tragic loss of the entire harvest of grapes. In 1984 Kaiser decided to use a new tactic for cultivating the frosty grapes. He draped a net over his vines and produced Inniskillin’s first Ice wine. Being made from Vidal grapes this wine was labeled Eiswein. This kick started the production of Eiswein from a commercial standpoint. It increasingly grew in popularity among the locals of Canada. Pretty soon everyone was attempting their hand at production of it. †International breakthrough of Canadian ice wine came in 1991, when Inniskillin’s 1989 Vidal ice wine won the Grand Prix d’Honneur at Vinexpo. The Canadian trend towards increased cultivation of Vitis Vinifera grape varieties in the 1990s expanded the palette of varieties available to be bitten by frost. † (What is the History of Wine Making? ) The official snag of first place was taken by Canada in the early 2000s. The production of Eiswein in Germany had started to rapidly slow down, thus allowing Canada to take the spot for the number one producer of Ice Wine in the Entire world. The production of Ice wine demands a variety of variables. One of which is the climate. In order for it to be properly produced the climate must be perfect for the specifications the grapes require. It cannot be frigid cold, but it cannot be too hot either. It needs to be cold enough to keep a frost, but still warm enough that the grapes are not rotted from the cold. â€Å"Officially, ice-wine grapes can only be harvested when frozen solid. Ontario’s Vintners Quality Alliance says it has to be -8  °C or below, while the world’s official wine body, the International Office of Vine and Wine (OIV), stipulates -7  °C or below. Both are adamant that grapes have to be frozen naturally, out of doors and on the vine. † (â€Å"Extreme winemaking† 54). This causes for some unusual picking conditions. Many times the grapes have to be harvested at night, and pressed in an area that has little heat whatsoever. Most winemakers obsessively watch the weather, waiting for that special moment where the temperature plummets to -9  °C and remains there. Once this has happened they must act quickly to salvage the grapes. Since the grapes are frozen it generally requires much more of them to produce a sufficient amount of Ice wine in comparison to how many it takes for regular wine to be produced. It is imperative that the temperature is low, it is crucial to the sweetness of the wine. As the temperature of the grape decreases the sugar content rises. By regulation, ice-wine grapes must have a minimum sugar content of 35 ° Brix — that’s 35 grams of sugar in every 100 grams of grape juice. A table-wine grape, by contrast, might rate at only 20 ° Brix. At -8 â€Å"C, the grapes will usually be sweet enough. Below -13  °C you can’t get any juice out of them at all (â€Å"Extreme winemaking† 55). Many vineyards process their Ice Wine harvest differently. Some will just haul the pressed grapes outdoors, while others will open the doors to their pressing plant and let the cold air keep the grapes chilled. Timing is another crucial factor; the grapes have to be pressed on the spot. This ensures the juice is thick and sweet. â€Å"It takes much higher pressure — about 6 bar as compared to the normal 1. 5 to 2 — to crush frozen grapes â€Å" (â€Å"Extreme winemaking† 55). Since the grapes yield such a high sugar level it makes it difficult to properly ferment the yeast. So whereas a table wine takes roughly a week to ferment, ice wine takes from two to six months (â€Å"Extreme winemaking, 55). Ice wine can be achieved in two ways. The first is the result of naturally freezing and crushing the grapes. The other is using the method of artificial freezing known as cryoextraction (Diwinetaste). In Canada cryoextraction is forbidden by law to be used. However, in the USA, in order to produce Ice wines this is the method that is most desirable. Due to the restrictions of the climate, Ice wine is notable for its intense variation of flavors compared to normally processed wine. It tends to be extremely sweet and presents an apricot to peach fruitiness when it comes to the aroma. Many would classify Ice Wine as liquefied gold, the tedious circumstances that are required to make Ice wine attribute to the overall price of the product. Half a bottle is generally $40. Ice wine has quite an extensive history. Canada started out being the second best producer of this highly sought after commodity. Shortly they surpassed Germany, and to this day still produce the extremely versatile, but challenging wine. Its requirement for specific temperatures keeps it a pleasant, but rare treat. What with its pleasant mouth feel, to the richness of its fruity undergo, it is highly speculated that this wine will most likely never be surpassed in its complexity and originality.

Marketing challenges

What marketing challenges does McDonald’s face in the future? The market for McDonald’s is going global and has been changed by health concerns, introducing new marketing challenges.   McDonald’s profits are increasingly coming from overseas.   The European market led by France, Germany and Spain enjoys larger revenues than the US already, and the Asia, Pacific, Middle East and Africa markets are expanding rapidly (McDonald’s 2007). When entering a new market, the marketing department needs to examine the customers, the company as it exists in the new environment, and the competitors.   Additional external considerations include the Economic, technological, political/legal, cultural and social environments (Perreault 2006).   Features such as price points, access to media sources for advertising, laws and regulations, and eating habits and attitudes must all be evaluated for each new region entered.   This market research and monitoring of effective implementation is a big undertaking that requires changes in how headquarters deals with franchises.   Marketing management needs to rely more heavily on outside consultants, and analyze more data before making decisions. In addition, the demand for traditional greasy McDonald’s food is going down as concerns for health increase.   McDonalds has already shown its ability to change by taking the super size option off its menu in the wake of the movie â€Å"Super Size Me.†Ã‚   New menu introductions such as apples and milk cater toward health conscious yet busy parents.   McDonalds has also responded to an emphasis on higher quality, more expensive food by introducing gourmet coffee, the Angus burger, and chicken sandwich options (Bogoslaw 2007).   However, the new climate for fast food has allowed many competitors to threaten McDonald’s top position as McDonalds struggles to revamp its image. Marketing organizations need to be more customer oriented and market driven than they have been. With the rise of technology, mass media has become less effective.   On demand services have lowered exposure to advertising. As a result, marketers need to try harder to put their ads in people’s hands via cell phones, product placement, and other innovative strategies.   This results in greater customer research and approaches tailor- made for consumer demographics.   Unfortunately for many companies, this requires redesigning their entire culture, turning their focus outward to markets rather than internal bureaucracy. What results is an external culture with â€Å"capabilities for market sensing and market relating† (Staying Close 1999).     Ã‚  Market sensing is made possible with tools that understand how people are getting information about products, buying habits, and changes in market trends.   Market Relating involves changing products and marketing strategies to meet the changes identified in the market.   The more customers have access to instant technology, the faster companies need to change their strategies to compete with other companies, and the more fads will change as a result of the volume of information to which consumers have access. Bibliography Bogoslaw, David.   2007.   McDonald’s Sales Jolt Higher.   BusinessWeek, September 11, 2007. (Accessed October 24, 2007 McDonald’s Global Sales and Profit Momentum Continue. 2007.   McDonald’s Press Release October 12, 2007.   McDonalds Corporation.   (Accessed October 24, 2007 from http://www.mcdonalds.com/corp/news/fnpr/2007/fpr_101207.html) Perreault, William D and McCarthy, E. Jerome. 2006.   Essentials of Marketing 10th ed.   New York: McGraw Hill/Irwin. Staying Close, but Not Too Close, to the Customer.   1999. [email  protected]   December 10, 1999.   (Accessed October 24, 2007 from http://knowledge.wharton.upenn.edu/article.cfm?articleid=112)   

Imc for Samsung Galaxy

Apple Phone already created a boom relied, now it is time for smart tablets to take over the boom. Well-known companies such as Apple and Samsung have already launched tablets called pad and Galaxy Tab and they have become very popular with people and are getting more popular. As Samsung is already known as one of the top electronic devices providers, customer awareness AT ten Drank Is relatively enlarger tan toner competitors, however, the marketing team provides MIMIC plan throughout the report to gain more customer awareness and sales.Samsung targets its main target market to 15 to 50 year old middle to high income genuineness, women or students who are mostly early adopters and want to try new high-tech products. The estimated target market size is approximately 10,048,226. It is true that still Apple pad is dominating the tablet market by 75% and Samsung Galaxy Tab follows next acquiring 22%, however, Galaxy Tab is closing the gap day by day. As Galaxy Tab is a little cheaper th an pad, people who are price sensitive would prefer Galaxy Tab to pad.Samsung aims to increase more than 25% of the tablet market by the end of March 2012, and increase customer awareness towards Galaxy Tab 2 from 55% to 75% by the first quarter of 2012. Samsung is going to use various media tools to promote the product through period 1 to 3 from September 2011 to March 2012. See below; In the period 1, for the whole month of September before the release of the product, on the Youth site Galaxy Tab will be broadcast worldwide.The next period, on the release day, 10 Bentley cars with pictures of Galaxy Tab 2 will be running around HCI to catch people's attention. Then for the next few days lucky draws will be held in every Samsung retail store in HCI, customers who buy Galaxy Tab 2 get a chance to win a trip to Korea, Samsung mobile phones and other electronic devices. Samsung plans to advertise Galaxy Tab 2 as online banner on various popular websites, on TV commercials, magazines a nd billboards. Samsung also uses celebrity brand endorsers, Mr.. Bin Mini and Ms.Than Hang, to promote the product and to change consumer perception. Furthermore, Samsung intends to have brand endorsers from Korea, Dong Bang Shin Gig and You-An Kim, to hold autograph sessions at Vinson Centre and Diamond Plaza. Samsung is planning to have autograph session not only to increase customer awareness but also to promote the tablet. In the period 3, Samsung is aiming to sponsor Than Hang to have music video and also from 8 February to 8 March a festival called Where the love begins' will be held to encourage more customers to purchase the product.

Allied Powers Between The Conferences Yalta And Potsdam

Allied Powers Between The Conferences Yalta And Potsdam When the allies met in Yalta, in February 1945, the war was still ongoing. There were obvious signs that the German forces were weakening, yet fighting continued. As a result, when the Allies met in Yalta, defeating Germany was still in the fore front of their minds.1They had put aside their fundamental differences and were united in the face of a universal foe. Yet even here the cracks were beginning to show. By the time of the Potsdam conference in August of the same year, these cracks had enlarged due to a number of significant factors. Firstly, it is important to focus on what happened at the conference in Yalta. Each of the allies had high expectations of what would happen after the war ended. Russia was obsessed with the idea of reparation payments, whereas America preferred a tactic of rehabilitation rather than total destruction. As there is still a war going on, America does not step in when Russia demands that $20 billion reparation payments should be given by Germany, and half of this huge sum should be paid to Russia.2 Roosevelt actually agrees in principle, and consequently Stalin leaves, believing he has what he wants. Other big decisions such as post war arrangements for Germany were left off the agenda at this conference, as they were believed to be too significant and important to be discussed at a time when the war was ongoing.3 Postponing major decisions seemed a sensible idea at the time; however, this would prove to be a costly misjudgement later. By the time the Allies met again at the Potsdam conference, in August of the same year, many significant changes had taken place. The most major change was that the war had ended, and this altered the mindset of the allies greatly. The allies had sustained huge losses and the effect this had can be seen clearly in the measures they took after the war. Russia alone had lost 8.7 million men and women in combat and a further 18 million civilians. In real terms, this showed that Russia had sustained the most casualties and in fact, to every one American that died, ninety Soviets lost their lives.4 Consequently, all three countries were seeking maximum security, to strengthen their position and prevent another war of this magnitude occurring again. America, for example, started to set up bases in the Atlantic Ocean so they would have complete control of who entered the country.5 This clearly shows how serious the idea of security was taken by the strongest of the allied powers. These fears of security made the allies suspicious of one another, and America recognised that now Germany was defeated, the next threat to American security came from much nearer to home in the form of Russia. Russia had given America cause to think this, as their position had strengthened even from the short time between the Yalta and Potsdam conference. Russia was in a powerful position at the end of the war, despite suffering huge losses. The Red army liberated Berlin on the 24th April 1945, after two weeks of the bloodiest fighting witnessed in world war two.6 As a result of the Allies indecisiveness in Yalta, no agreement had been drawn up as to what would be done with Germany straight after the war. So, Russia stripped German factories and rounded up workers to help rebuild their damaged country, and this angered the Western allies. Furthermore, immediately after Yalta, Russia began the sovietisation of the areas it occupied, and did this without any consideration to the policies of the allies in the west.7 The Communist influence was expanding further. Another bone of contention with the allies was the size of the Russian army. Western allies argued that Russia did not need such a large army now the threat from Germany was over.8 They believed that Russia could function with a smaller army which could be use for defence. This shows early fears from America that Russia were a threat to their security, and that the US had identified Russia as a potential enemy.